
The entertainment category has overtaken the retail category in share of Internet visits for the first time in the UK. The Hitwise shopping and classified category was the third most popular category based on UK Internet visits until early June, when entertainment claimed the position.
The multimedia category is dominated by the popular video sharing website YouTube, which accounted for 47% of category visits for the week ending 16 June.
YouTube’s UK visits increased more than seven-fold year on year in May and it currently ranks second amoung entertainment websites, behind www.bbc.co.uk
Top 10 Entertainment websites:
1. BBC
2. YouTube
3. BBC Weather Centre
4. Runscape
5. Windows Media
6. Photobucket
7. The Internet Movie Database
8. Sky Sports
9. Podshow UK
10. Miniclip Games
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