Platform: Internet | Author: Greg Brooks | Source: NMA magazine | Published: 31.05.07
Email article | Printer Friendlymore NewsTwentieth Century Fox Home Entertainment is using an online game to promote the latest DVD release of its highly successful show Prison Break.
The game, created by Greenroom Digital, is designed to appeal to men by recreating a scene from the show where the character T-Bag is handcuffed to a radiator and forced to rip through stitches that are holding his hand on in order to escape from the police.
The game supports the launch of the Prison Break series 2 part 1 DVD. It's being seeded through forums, online PR and bought placements on sites including Boreme and TTR2.
Fox HE is also promoting the release of Ameri-can Dad series 2 on DVD with a series of vodcasts featuring unseen content. They'll be available for download via iTunes with links from the Fox TV DVD site.
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